Blogs From:Marcel Lee Pereira, posted on 24 May at 1:44 PM
24 May at 1:44 PM

Black Eyed Peas' I want to be the Jay-Z of Asia

Musicians in Asia, don't be surprised if you see of the Black Eyed Peas at your next show.

The co-founder of the Grammy-winning band, whose real name is Allan Pineda, moved from the Philippines to the US when he was adopted at the age of 14. And after a successful career, he is now turning his attention back to Asia in hopes of unearthing new talent and signing them to his label BMBX.

He shared his plans as a speaker at the Music Matters conference on May 22.

BMBX, pronounded "boombox", Pineda says, is all about "investing in Asian artists" giving them the high-quality production enjoyed by Western bands.

"It's not necessarily taking it (their music) to the US, but making that movement  in South-east Asia. I truly believe that there's so much talent here.... so we can start that movement here first."

And Pineda has already begun, signing up artists from the Philippines, as well as Singapore's very own rapper Kevin Lester.

"I have a dream. I want to be the Jay-Z of South-east Asia. I want to create that movement, us collaborating, not just in the Philippines, but Filipino artists collaborating with people from Singapore, Malaysia."

His plan is to do this through workshops and showcases, and he is committed to frequently visiting the region to establish his label in Asia.

His advice for aspiring artists? "You have to perform. That's one of the main weapons in the music industry, perform in front of your fans. That's how you get closer to them." 

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